Principles

The unchanging principles that guide us in our work and programmes are:

• To raise the profile and reputation of the member University.
• To run and develop educational training programmes and projects which facilitate student access to higher education into those member Universities.
• Deeply understanding the Chinese and UK higher education markets and the issues and opportunities for developing productive and profitable educational learning and exchange programmes.
• Leveraging the distinctive core competencies and market potential of the institutions with which we work to establish a differentiated and credible value proposition.
• Developing a partnership with our clients' executive management team and other key stakeholders based on mutual trust and respect.

Core values

Our core values include:

• Be direct, honest and conduct business with integrity
• Meet commitments, always strive to exceed expectations
• Execute flawlessly
• Be student and customer focused, make every student and customer a success story